L Quantity of household laborers Frequency of household agrotechnical education Loved ones education level Number

L Quantity of household laborers Frequency of household agrotechnical education Loved ones education level Number of labor force amongst household members, Unit: individual Total quantity of agricultural technologies education received by family members members inside a year, Unit: times Average years of education of household labor force, Unit: years Financial Capital Arable land operation scale Household income level Loved ones income structure Arable land location for the family enterprise, Unit: mu The logarithm of annual household revenue Kiwifruit earnings as a share of annual household earnings, in Social Capital Number of family and friends Percentage of favor costs Number of good friends and relatives inside the household, unit: person Share of favor expenditures in total household expenses, Unit: Frequency of communication with emerging organization organizations, for example agribusinesses and cooperatives: 1 = under no circumstances; 2 = rarely; three = occasionally; four = frequently; five = most regularly Info Capital Communication costs as a percentage Share of household communication expenditures in total household expenditures. 7.766 5.712 22.050 eight.336 18.613 eight.422 six.289 1.866 49.077 7.765 0.781 28.836 two.466 0.927 0.125 0.353 0.331 0.478 70.220 0.440 20.401 0.497 Typical Worth 0.646 62.468 Regular Deviation 0.479 19.1.two.6.two.Supply Chain Organization Exchange1.0.three.three.two. Indicators The capital endowment involves four elements: human capital, economic capital, social capital, and information and facts capital. Seemingly, human capital is reflected by 3 indicators: the amount of household laborers, the frequency of household agricultural training, and household education level. Preceding knowledge has located that human capital has a important impact around the decisionmaking behavior of farm households. For instance, Wang et al. [79] located that welleducated farmers were a lot more probably to make use of the world wide web.Agriculture 2021, 11,10 ofBetter education enhanced farmers’ ability to judge the usefulness with the online and enabled them to access data related to agricultural production activities by way of the web. The existing study expects these variables to have a comparable effect around the likelihood of willingness and behavior to engage in ecommerce sales. 3 indicators Tetrahydrozoline Technical Information reflect financial capital: the scale from the farming operation, household income level, and household earnings structure, and social capital can also be reflected by 3 indicators: the number of pals and relatives, the proportion of human expenditure, and provide chain organization exchange. Lin et al. [80] found that social capital, as a resource embedded in social networks, can market the social status of people, therefore building an information advantage to promote farmers’ participation in ecommerce sales behavior. In contrast, Davern [81] found that social capital is only for the wealthy and will not drastically impact the typical farmer. For that reason, the study expects social capital to positively effect farmers’ willingness and behavior to participate in ecommerce sales. However, inside the study, details capital is reflected by a single indicator: the share of communication costs. 4. Benefits and Discussions four.1. Regression Outcomes Table three reports the estimated benefits of village environment and capital endowment on ecommerce sales behavior. The results of your bivariate Clovamide NF-��B Probit model show a pvalue of 0.000 for the Wald test, indicating an association between ecommerce sales behavior and demand. Hence, sample choice and the bivariate Probit model es.